Extended Reality (XR) in the Digital Fashion Landscape

نویسندگان

چکیده

Abstract The fashion industry is progressively investing in technology, and the benefits of Extended Reality (XR) are not going unnoticed. Despite widespread interest topic, literature limited topic poorly understood. This study brings XR to forefront. Based on a review several sources (latest news, reports, literature), it describes current landscape, presents advantages downsides immersive technologies, provides useful advice for practitioners. results suggest that brands can leverage establish close connections with consumers through personalised experiences compelling stories. Moreover, some intricacies discussed, namely, costs unresolved technical issues. Crafting meaningful requires expertise multiple domains, adding value enhanced features striving quality.

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ژورنال

عنوان ژورنال: Springer proceedings in business and economics

سال: 2023

ISSN: ['2198-7246', '2198-7254']

DOI: https://doi.org/10.1007/978-3-031-38541-4_5